Beni Reuben
Owner and valuer
Beni has worked in the watch trade for ten years and assesses every watch himself. He knows every brand we buy, from Rolex to the less familiar names.
Our showroom is at Amsterdamsestraatweg 251 in north-west Utrecht. On Wednesday and Thursday you walk in without an appointment; on other days we set time aside for you.
Yes. Our showroom is at Amsterdamsestraatweg 251 in Utrecht. On Wednesday and Thursday you are welcome between 12:00 and 17:00 without an appointment; on all other days we set time aside by appointment, weekends included. Your watch is assessed on the spot by Beni Reuben, owner and valuer, and you hear what we offer within 24 hours.
We buy luxury watches, sell them, and take watches and jewellery as security. All of it from this one premises; there is no intermediary and nobody else stands between you and the assessment.
Photos show a great deal, but not everything. Whether a case has been over-polished, how the bezel stands and how a bracelet feels: those you assess with us at the counter in a few minutes. You hear straight away what we look at and why, and you simply take your watch home again if you do not accept the offer.
Then you need not come. We ship insured and pay for that delivery ourselves, from abroad as well. The assessment and the offer then run exactly the same way, only on the photos and the details you send.
We take our time going through your watch. If you have a question first, do call or message us.
The Amsterdamsestraatweg is a main road in north-west Utrecht. It is easy to reach both by public transport and by car.
Status: Helpful
The Plantage bus stop is about 150 metres away. The Nijenoord and Viaduct stops are just over 400 metres.
Status: Helpful
The Wisselstraat car park is about 350 metres away. It is paid parking; do bear that in mind.
Status: Helpful
On Wednesday and Thursday from 12:00 to 17:00 you simply walk in. On all other days we set time aside by appointment, weekends included.
Status: Optional
If you know in advance that you are coming, we make sure somebody who knows your brand is free. That saves waiting.
The distances given are measured as the crow flies from the showroom. If you are bringing something valuable and would rather not carry a parcel through the street, give us a call and we will arrange a time.
Plan a route
In a photo you see the dial. At the counter you see whether the case has been over-polished, and that is exactly what decides the offer.
Reckon on twenty minutes to half an hour. Longer is fine too; we take the time your watch calls for.
You put it on the counter. We reach for the loupe and go through the case, the bezel, the bracelet and the dial together.
You hear straight away why one thing counts and another does not. No pricing model, no black box.
Often the same day. If you do not accept the offer, you simply take your watch home again.
The watch itself is enough to begin with. Everything below makes the picture more complete, but none of it is required.
Status: Helpful
As it is. You need not polish it or have it cleaned; we look at what is underneath.
Status: Optional
If you still have them. A complete set counts in the offer, but their absence is no obstacle.
Status: Optional
A service at an approved workshop shows that the movement has been checked, and when.
Status: Optional
Shortened bracelets often come with the links in a small bag. If you have them, bring them along.
We buy every brand, with or without box and papers, and there is no minimum value.
Offer a watchBoth produce the same offer. The difference lies in how quickly it goes and in what you see along the way.
| Comparison | Visit us in Utrecht | Send it in |
|---|---|---|
| You speak to the valuer | yes | no |
| You see what we look at | yes | By photo |
| When you hear the offer | Often the same day | Within 24 hours |
| Costs | None | None |
| You keep your watch until you agree | yes | no |
| From abroad as well | By arrangement | yes |
Posting it costs you nothing: we arrange and pay for the insured shipping, from abroad as well.
You are helped by the owner himself, not by a counter assistant with a price list.
Owner and valuer
Beni has worked in the watch trade for ten years and assesses every watch himself. He knows every brand we buy, from Rolex to the less familiar names.
Heel betrouwbare juwelier. Met de eigenaar afgesproken om mijn Rolex Submariner in te kopen. Heeft een goeie/eerlijke prijs voor gegeven.
Kundig goede prijzen, erg goed contact zeker een aanrader !!
A trusted address that knows its trade
On Wednesday and Thursday yes, between 12:00 and 17:00. Then you simply walk in. On all other days we work by appointment, weekends included; call or message +31 6 48488925 and we will set time aside.
The Wisselstraat car park is about 350 metres from the showroom and is paid parking. If you come by public transport, the nearest stop is Plantage, about 150 metres away.
No. We ship insured and pay for that delivery ourselves, including when you send your watch from abroad. The assessment then runs on the photos and the details you send, and you still hear what we offer within 24 hours.
You can. When pawning, the watch stays yours and you borrow money against it as security; when selling, you part with it for good. We take jewellery as well. The terms are on the pawning page.
Utrecht is centrally placed, and we notice it: some of the people who come by do not live here.
With a watch worth thousands of euros almost everybody wants to know who they are dealing with. An address you can visit, with opening hours and a face behind it, is what separates that from a website with nothing but a form. Our showroom has been in Utrecht, on the Amsterdamsestraatweg, since we were founded.
Utrecht is within half an hour of Amersfoort, Hilversum, Nieuwegein, Zeist and Woerden, and within three quarters of an hour of Amsterdam. We do not make a separate page per town, because that would be the same text with a different place name. Wherever you come from: the address is the same and the offer is the same.
If you cannot or would rather not come, there is no need. We arrange and pay for the insured shipping, from abroad as well, and the assessment runs on the photos and the details you send. You still hear what we offer within 24 hours.
If you need the money for a while and want to keep the watch, you can pawn it with us. The watch then stays yours and serves as security. We take jewellery as well. The terms are on the pawning page.
On Wednesday and Thursday you are welcome at Amsterdamsestraatweg 251 without an appointment. Would you rather have an offer remotely first? Then fill in the form.