We buy Rolex Day-Date

Sell your Rolex Day-Date

You can sell your Rolex Day-Date to Reuven Watches in Utrecht. In gold or platinum, 36 or 40 millimetres, with or without box and papers. Send a few photos and you will hear what we offer within 24 hours.

  • Within 24 hoursSaturdays and Sundays included
  • Precious metal onlygold and platinum, we know the hallmarks
  • Discreetyour details stay with us

You are not committed to anything. Your details stay confidential.

A luxury watch in a gloved hand beside a Reuven Watches box, specialist in buying and selling luxury watches

What is my Rolex Day-Date worth?

With the Day-Date the precious metal sets the floor and the dial decides the rest. Yellow gold, white gold, Everose and platinum each sit in their own market, and within that the dial makes the difference: a plain colour, mother-of-pearl, hardstone or diamond hour markers. The language of the day wheel counts too. We assess the watch and the metal separately, and within 24 hours you will hear the result.

The Day-Date exists only in precious metal: yellow, white or rose gold, or platinum. Since 1956 no series has been made in steel, with the day spelled out above twelve and usually on the semi-circular link bracelet that belongs to this model. That makes the question of what a Day-Date is worth a different question from the sports models: here it starts with the material.

The three questions we ask first

Which precious metal is it, how wide is the case, and what is on the dial? Those three answers usually put us in the right area. The language of the day wheel is the fourth question, and it is almost always forgotten when offering, even though it can weigh surprisingly heavily.

Papers or no papers

We buy every Day-Date, with or without box and papers. On this model we read the material from the hallmarks on the case and the clasp if need be, so you do not have to work anything out beforehand.

Versions

The Day-Date versions at a glance

With the Day-Date the distinction lies in material, size and dial. These are the six versions we are offered most, with the reference range alongside.

  • Rolex Day-Date 40 in Everose with donkergreen dial and President bracelet, from the side gefotografeerd. Sell yours at Reuven Watches in Utrecht.

    Rolex Day-Date 40

    Reference
    228238 and 228235
    Period
    from 2015

    The larger case, in yellow gold or Everose. Came with a newer movement and a broader profile than the 36.

  • Rolex Day-Date 36 in Everose with pink dial and diamond hour markers on the President bracelet. Sell yours at Reuven Watches in Utrecht.

    Rolex Day-Date 36

    Reference
    118238 and 128238
    Period
    2000 onwards

    The classic size the model is known for. The 128238 from 2019 has a newer movement than its predecessor.

  • Rolex Day-Date Platinum in platinum with ice blue dial, Roman numerals and smooth bezel. Sell yours at Reuven Watches in Utrecht.

    Rolex Day-Date Platinum

    Reference
    118206 and 228206
    Period
    2000 onwards

    Platinum is noticeably heavier and usually has a smooth bezel rather than a fluted one. Often with an ice blue dial.

  • Rolex Day-Date Stone Dial in yellow gold with tiger's eye dial, fluted bezel and President bracelet. Sell yours at Reuven Watches in Utrecht.

    Rolex Day-Date Stone Dial

    Reference
    various
    Period
    seventies and later

    Dials in lapis, onyx and malachite among others. Vulnerable to hairline cracks, so we always photograph those close up.

  • Rolex Day-Date Everose Gold in Everose with dark dial and baguette diamonds, in front of the green Rolex box. Sell yours at Reuven Watches in Utrecht.

    Rolex Day-Date Everose Gold

    Reference
    228235 and 128235
    Period
    from 2015

    Rolex's own rose gold alloy, which fades less readily than ordinary rose gold.

  • Rolex Day-Date Vintage in yellow gold with champagne dial, on a brown leather mat. Sell yours at Reuven Watches in Utrecht.

    Rolex Day-Date Vintage

    Reference
    1803 and 18038
    Period
    circa 1960 to 1988

    A smaller crown and, on the earliest runs, an acrylic crystal. The 18038 was the first with a quickset day and date.

The Day-Date was made in hundreds of combinations, with dials running from a plain colour to hardstone. If yours is not listed, we buy it just the same.

Reference numbers

Day-Date references we buy often

The reference number sits between the lugs on the twelve o'clock side, under the bracelet. On the Day-Date the first digits give the generation and the case size, and the last digit the precious metal.

Reference Version Period Feature
1803 Day-Date 36, vintage circa 1960 to 1977 acrylic crystal on the earliest runs, smaller crown
18038 Day-Date 36 in yellow gold circa 1978 to 1988 quickset day and date, sapphire crystal
18238 Day-Date 36 in yellow gold circa 1988 to 2000 double-cut cyclops over the date
118238 Day-Date 36 in yellow gold circa 2000 to 2015 more substantial links in the bracelet
118206 Day-Date 36 in platinum circa 2000 to 2015 smooth bezel, often an ice blue dial
218238 and 218206 Day-Date II, 41 mm circa 2008 to 2015 the first large size, succeeded by the 40 mm
228238 and 228235 Day-Date 40 from 2015 larger case, yellow gold or Everose
228206 Day-Date 40 in platinum from 2015 smooth bezel, fluted dial
128238 and 128235 Day-Date 36, new generation from 2019 the newer movement in the smaller size

Your reference not listed? We also buy the stone-set versions and the early examples from the sixties, with or without papers.

Specifications

The Day-Date in specifications

The figures below apply to the modern generations. On the vintage references the crown, the crystal and the date setting differ; that is noted per row.

  • Unsure between white gold and platinum? Platinum is noticeably heavier and on this model usually has a smooth bezel. The hallmarks on the case settle it.
  • Do not confuse the Day-Date with a gold Datejust. Only the Day-Date has the day spelled out above twelve.
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Case sizes
36, 40 and 41 mm The 41 mm is the Day-Date II from 2008 to 2015; the 40 mm came after
Case material
Yellow gold, white gold, Everose or platinum Never steel, not in almost seventy years
Bezel
Fluted, smooth or stone set Usually smooth on platinum, which is a tell
Bracelet
President, Oyster or leather The semi-circular link bracelet is the best known on this model
Day window
The day spelled out above twelve Supplied in dozens of languages, which affects rarity
Date
Window at three o'clock with a cyclops Quickset only from the seventies generation onwards
Crystal
Sapphire The earliest references still have an acrylic crystal
Water resistance
100 metres An Oyster case, but not a watch to dive with

These figures are here to help you place your own watch. For an offer we assess the individual watch, because on this model the same reference varies widely by dial.

Valuation

What sets the value of a Day-Date?

On this model the material sets the floor and the dial decides the rest. These are the six points that weigh heaviest, in the order we look at them.

  • The precious metal

    Yellow gold, white gold, Everose or platinum. This is the floor under the value and the first thing we establish. Platinum is the rarest of the four and is noticeably heavier in the hand.

    Impact on the value: Large

  • The dial

    From a plain colour to mother-of-pearl, hardstone or diamond hour markers. On this model that is the part with the widest spread, and some versions are sought far more than others.

    Impact on the value: Large

  • The language on the day ring

    A less common language makes the watch rarer. It appears on no reference list and is almost always forgotten when offering, even though it counts.

    Impact on the value: Average

  • Factory set or added later

    Stones Rolex set itself belong to the reference. Work added later pushes the value down, even when it is neatly done, and on this model that is not rare.

    Impact on the value: Large

  • The President bracelet

    The semi-circular links stretch at the pins. On a gold bracelet that counts for more than on steel, because tightening precious metal again is specialist work.

    Impact on the value: Average

  • Box, papers and service history

    The warranty card makes year and version traceable and helps settle whether the stone setting came from the factory.

    Impact on the value: Average

We do not name figures here, because with precious metal the floor moves. With the Day-Date, two examples of the same reference diverge as soon as the dial or the day wheel differs.

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Rolex Day-Date Stone Dial in yellow gold with tiger's eye dial, fluted bezel and President bracelet. Sell yours at Reuven Watches in Utrecht.

On a Day-Date the day is spelled out. Which language it is in sometimes says more about rarity than the reference number.

Side by side

Day-Date 36, Day-Date 40 or Datejust 41?

These three are regularly confused, especially when the Datejust is gold. Where they differ, and what that means if you want to sell one.

Day-Date 36 Day-Date 40 Datejust 41
Day spelled out above twelveYes Yes No, only a date
MaterialGold or platinum only Gold or platinum only Steel, Rolesor or gold
Case width36 mm 40 mm 41 mm
Most chosen braceletPresident President Jubilee or Oyster
Since when1956 2015 2016
How often we see itRegularly Less often Often

Not sure which model you have? Look above the twelve. If the day is spelled out there, you have a Day-Date, even if the rest of the watch looks like a Datejust.

The market

How does the market for the Day-Date behave?

Four things worth knowing before you decide to sell. No predictions, just what we see come through the door.


  • A quieter market than the sports models

    The Day-Date is traded less than a Submariner or a Daytona and therefore moves more calmly. That has an advantage: swings are smaller and today's offer sits closer to one from six months ago. It also means finding the right buyer takes longer if you advertise it yourself.


  • Here the dial makes more difference than the year

    Two examples of the same reference from the same year can sit far apart because one has a plain dial and the other hardstone. On the sports models that difference is smaller. So photograph your dial well and name the colour or the type of stone.


  • Thirty-six millimetres wears broader than it sounds

    Because the case is solid gold and the bezel fluted, a Day-Date 36 reads larger than a steel watch of the same size. Anyone dismissing the 36 as small does the model an injustice; it is still the size most worn and most sought.


  • Stone setting added later is common here

    Precisely because the model is made in gold, a great deal has been added over the years: diamonds on the bezel, on the dial or on the lugs. To the owner that feels like an embellishment; in the market it works the other way. If you are not sure, just have it assessed.

Want to know where your example sits in this picture? Put it to us. You are not tied to the offer and you decide only once you have seen it.

All about selling a Rolex
Client experiences

Clients who sold us their Rolex

  • Arnoud Stigter
    5 out of 5 stars
    Als je vertrouwd een horloge wilt kopen of verkopen is dit echt een aanrader. Ontspannen, eerlijk en enthousiast
  • Teun van der Leeuw
    5 out of 5 stars
    Hele mooie en puntgave IWC Portuguese gekocht bij Benjamin inclusief originele papieren. Ik werd heel gastvrij ontvangen en Benjamin gaf veel extra uitleg over de klokken. Een aanrader om bij Reuven Watches een horloge aan te schaffen!
  • Charissa
    5 out of 5 stars
    Zeer goede service! Nog steeds hartstikke blij met mijn horloge! Mocht ik ooit nog een keer een horloge kopen ga ik zeker weer bij hem langs.

A selection of three of the 50 Google reviews, quoted word for word.

All versions

Which Day-Date do you want to sell?

We buy every Rolex Day-Date, from an early 1803 from the sixties to a 228206 in platinum. For each version we look at the precious metal, the case size, the dial and the language of the day wheel. With precious metal the hallmark check counts, and we do that ourselves.


Sell your Rolex Day-Date 40

The 40 millimetre arrived in 2015, with a new movement and a revised case shape. It appeared in yellow gold, white gold, Everose and platinum. If you want to sell a Rolex Day-Date 40, say which material and which dial colour, because in this size those two decide most of the answer.

Sell your Rolex Day-Date 36

The 36 millimetre is the size the model began with in 1956 and is still the most worn version. Because the case is solid gold, it reads larger than a steel watch of the same size. When selling a Rolex Day-Date 36 we look at the generation, because the references with a 1 in front have a newer movement.

Sell your Rolex President

President is the name used in the trade for the semi-circular link bracelet that belongs to this model, and by extension for the watch itself. If you search for selling a Rolex President, it is almost always a Day-Date. When selling we look at the play in the links, because on a gold bracelet that is a real part of the whole.

Sell your platinum Rolex Day-Date

The platinum versions are the rarest of the four materials and recognisable by the smooth bezel, where the gold ones have a fluted one. They often carry an ice blue dial that occurs only on platinum. When selling a platinum Rolex Day-Date we read the hallmarks, because from a distance white gold and platinum look alike.

Sell your Rolex Day-Date Stone Dial

Dials in lapis, onyx, malachite or other hardstone appear from the seventies onwards and form a collecting field of their own. They are vulnerable to hairline cracks that only show under a raking light. So send a photo taken while tilting the watch slowly under a lamp.

Sell your gold Rolex Day-Date

The Day-Date appeared in yellow gold, white gold and Everose, Rolex's own rose gold. When selling a gold Rolex Day-Date, the fineness, the weight and whether case, bracelet and clasp belong together weigh heavily. The hallmarks on the case side settle that.

Sell your vintage Rolex Day-Date

The references from the sixties, seventies and eighties have a smaller crown and, on the earliest runs, an acrylic crystal. Some of them do not yet have a quickset day and date. On vintage we look especially at the dial and at whether all the parts belong together.

Have a Rolex Day-Date valued without selling

If you only want to know what your Day-Date is worth, that is fine too. A request commits you to nothing and you decide only once you have seen the offer. Send a photo of the dial and of the hallmarks and you will hear from us within 24 hours, weekends included.

Also searched for

  • Sell your Rolex Day-Date
  • Sell your Rolex President
  • Sell your Rolex Day-Date 40
  • Sell your Rolex Day-Date 36
  • Sell your gold Rolex Day-Date
  • Sell your platinum Rolex Day-Date
  • Sell your Rolex Day-Date Stone Dial
  • Sell your Rolex Day-Date Everose
  • Sell your Rolex Day-Date 1803
  • Sell your vintage Rolex Day-Date
  • Rolex Day-Date valuation
  • What is my Rolex Day-Date worth
Frequently asked questions

Questions about selling a Day-Date

Is there a Day-Date in steel?

No. Since 1956 the Day-Date has only been made in precious metal: yellow gold, white gold, Everose or platinum.

If you come across a steel example, something is wrong. Do show it to us in that case, because we say honestly what we find.

What is my Rolex Day-Date worth?

The precious metal sets the floor and the dial decides the rest. A platinum version with an ice blue dial sits in a different market from a yellow gold one with a plain dial.

We do not give guide prices on this page. Send a photo of the dial and of the hallmarks and you will hear what we offer within 24 hours.

My Day-Date has a Dutch day wheel. Does that matter?

Yes, and in your favour. Rolex supplied the day wheel in dozens of languages, and the less common ones turn up considerably less often than an English one.

So mention it in your request. It is a detail that is almost always forgotten when offering.

What is the difference between white gold and platinum?

From a distance they look alike. Platinum is noticeably heavier and on this model usually has a smooth bezel rather than a fluted one.

The hallmarks on the case settle it. If you do not know, send a photo of the case side between the lugs.

Do you also buy a Day-Date Stone Dial?

Yes, including the versions with lapis, onyx or malachite on the dial.

Those are vulnerable to hairline cracks. Tilt the watch slowly under a lamp and send a photo of that, then you know in advance where you stand.

Diamonds were set on my Day-Date later. Does that count?

Setting Rolex applied itself belongs to the reference and simply counts. Work added later does the opposite, even when it is neatly done.

On this model setting added afterwards is relatively common. We look at the setting with a loupe and always say what we see.

Is a Day-Date the same as a Rolex President?

President is the name used in the trade for the semi-circular link bracelet that belongs to this model, and by extension for the watch itself.

If someone searches Rolex President, it is almost always a Day-Date. Officially the model is called Day-Date.

How soon do I get an offer on my Day-Date?

Within a day, and the weekend is no exception.

You do not have to decide anything before you have read the offer.

Assessed by

The RV monogram of Reuven Watches

Beni Reuben

Owner and valuer at Reuven Watches

With a watch that exists only in precious metal, Beni Reuben looks differently than with steel. His assessment of a Day-Date starts with the hallmarks on the case and with the dial, because on a watch made only in precious metal those are the two places where the story is told.

Ten years in the watch trade

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Other models

Other Rolex models we buy

Another Rolex in the drawer? These models have their own page with the references and the value factors.

Rolex Day-Date Platinum in platinum with ice blue dial, Roman numerals and smooth bezel. Sell yours at Reuven Watches in Utrecht.
No obligation

Curious what we would offer for your Day-Date?

Send photos of the dial and of the hallmarks on the case, and you will hear what we offer within 24 hours. Weekends included.

You are not committed to anything. Your details stay confidential.