Watch brands we buy
We buy every brand and turn nothing down in advance. From Rolex and Patek Philippe to IWC, Panerai and Tudor, and the brands not listed below as well. There is no minimum value.
Which brands do you buy?
Every brand. That is not a sales line but the starting point: nothing is turned down in advance and there is no minimum value. Of the seven brands we see most, each has a page of its own below, with the references and the points that matter for that brand. For the brands without a page of their own the explanation is on this page itself.
The question behind "which brands do you buy" is almost always: is my watch interesting enough to ask about. The answer to that is yes. We see watches come past daily whose owners thought they were worth nothing, and the reverse happens too.
Why some brands have a page of their own
For Rolex, Patek Philippe, Audemars Piguet, Omega, Cartier, Breitling, Hublot, IWC and Tudor we get so many requests that explaining per brand what we look at and which references exist is worthwhile. For the other brands we do that here, more briefly but with the same intention: that you know what you have before you offer it.
Brand not listed here?
You can still offer it. This list is a selection of what we see most and not an entry requirement. We buy a brand nobody has heard of too, and a watch that has stopped or comes without papers.
Twenty brands we see most
The first nine have a page of their own with references and value factors. For the rest the explanation is further down this page. And again: this list is not an entry requirement.
- RolexIts own page
- Patek PhilippeIts own page
- Audemars PiguetIts own page
- OmegaIts own page
- CartierIts own page
- BreitlingIts own page
- HublotIts own page
- IWC SchaffhausenIts own page
- TudorIts own page
- PaneraiOffer it
- TAG Heuer and HeuerOffer it
- Jaeger-LeCoultreOffer it
- Vacheron ConstantinOffer it
- A. Lange & SöhneOffer it
- BreguetOffer it
- ZenithOffer it
- ChopardOffer it
- LonginesOffer it
- Grand SeikoOffer it
- Bell & RossOffer it
Models with their own page
On these fourteen models we go a layer deeper than the brand: the references at a glance, what you can check yourself and what moves the value.
Rolex GMT-Master II
The traveller with the two-colour bezel
Pepsi, Batman, Sprite and Root Beer
Sell your GMT-Master IIRolex Day-Date
Precious metal only, day spelled out
President bracelet, 36, 40 and 41 mm
Sell your Day-DateRolex Yacht-Master
The bezel in platinum or gold
37, 40 and 42 mm, on Oysterflex too
Sell your Yacht-MasterOmega Speedmaster
The chronograph that went to the moon
cal. 321, 861, 1861 and 3861
Sell your SpeedmasterAudemars Piguet Royal Oak
The octagon with the eight screws
thin 39 mm, 41 mm with date, chronograph and Offshore
Sell your Royal OakCartier Santos
The square one with the screws on show
Galbée, Santos 100 and the current generation
Sell your Santos
Which brand do you want to sell?
We have no separate page for these brands, but we buy them just the same. For each brand we set out how to recognise the version, because that is the first thing we need.
Sell your IWC
With IWC it starts with the line. The Portugieser is large and flat with a railway-track minute ring and small seconds, the Portofino is the slim dress version, the Pilot has a large crown and a legible dial, and the Aquatimer is the diver. The number on the papers begins with IW, and for us that is the quickest way in.
Sell your Panerai
On a Panerai, look at the crown. If a bridge clamps over it, you have a Luminor; that bridge is the hallmark of the line. A cushion-shaped case with thin wire lugs and no bridge is a Radiomir. The reference begins with PAM and appears on the papers and the caseback.
Sell your Tudor
Tudor is Rolex's sister brand, and on older examples it shows: case, crown and bracelet sometimes still carry the Rolex mark. The Black Bay is the modern diver with the angular hands the nickname Snowflake comes from; the Pelagos is the titanium version. Do say whether it is an old or a new model, because those two markets do not move together.
Sell your TAG Heuer or Heuer
See whether TAG appears before the name. The TAG Group took Heuer over in 1985, so a dial reading only Heuer predates that year and is approached differently from a later TAG Heuer. The Carrera and the Monaco are the best-known lines; the Monaco is the square one. On the old Heuers the state of the dial weighs heavily.
Sell your Jaeger-LeCoultre
The Reverso is the rectangular one whose case flips over in its carrier, originally so the crystal could face inwards while playing polo. If your watch turns over, you have one. The Master Control is the round dress line and the Memovox has an alarm. On a Reverso the back matters as much as the front, because engravings are often there.
Sell your Vacheron Constantin, Breguet or A. Lange & Söhne
These are the brands where the papers and the numbers do the most. At Vacheron the Overseas is recognisable by the Maltese-cross bezel, at Breguet by the coined edge of the case and the hands with the hollow moon tip, and at Lange by the asymmetric dial with the large date window. We assess these watches individually and in confidence.
Sell your Zenith, Chopard or Longines
At Zenith the El Primero is the chronograph that matters; it beats faster than usual and that shows in the sweeping seconds hand. Chopard has the Happy line with loose diamonds moving between two crystals, and the Mille Miglia. Longines was made in large numbers, so there the condition and completeness decide more than at the other two.
Sell your Grand Seiko, Bell & Ross or other brand
Grand Seiko is recognisable by the crisply polished surfaces on the case and, on Spring Drive, by a seconds hand that glides rather than ticks. Bell & Ross makes the square instrument watches with a round movement inside. If your brand is not listed here, it still holds that we buy everything: nothing is turned down in advance and there is no minimum value.
Also searched for
- Sell your IWC
- Sell your Panerai
- Sell your Tudor
- Sell your TAG Heuer
- Sell your Heuer
- Sell your Jaeger-LeCoultre
- Sell your Vacheron Constantin
- Sell your Breguet
- Sell your A. Lange & Söhne
- Sell your Zenith
- Sell your Chopard
- Sell your Longines
- Sell your Grand Seiko
- Watch brands we buy
Customers with very different brands
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Sumardianto Brunt 5 out of 5 starsEen Breitling Shark Automatic gekocht. Vriendelijk, goede service en deskundig te woord gestaan. Mooi horloge voor een mooie prijs.
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Teun van der Leeuw 5 out of 5 starsHele mooie en puntgave IWC Portuguese gekocht bij Benjamin inclusief originele papieren. Ik werd heel gastvrij ontvangen en Benjamin gaf veel extra uitleg over de klokken. Een aanrader om bij Reuven Watches een horloge aan te schaffen!
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S Konings 5 out of 5 starsHele goede ervaring gehad bij Reuven Watches, deal was snel gesloten, duidelijke communicatie, is vriendelijk en heeft eerlijke prijzen! Zeker een aanrader!
A selection of three of the 50 Google reviews, quoted word for word.
Questions about brands and buying
Do you really buy every brand?
Yes. Nothing is turned down in advance and there is no minimum value. You can offer a brand you do not see listed here too.
On the well-known brands we can often make an offer sooner, simply because we see them daily. On a less common brand it sometimes costs an extra question.
Why does my brand have no page of its own?
Because we only make a separate page for the brands we get so many requests about that explaining reference by reference is worthwhile. At present there are seven.
For the other brands the explanation is on this page. That changes nothing about the offer: every watch is assessed on its own, page or no page.
I do not know which model I have. Can I still offer it?
Certainly. Send photos of the dial, of the case from the side and of the back, and if there are papers, a photo of those.
With that we place the watch. If you know the brand but not the model, that is enough to begin with.
Do you also buy watches from unknown or small brands?
Yes, and it happens more often than people think. Sometimes a drawer holds something whose brand the owner never looked up.
There is no minimum value, so making a request costs you nothing but a few photos.
Does it matter whether I have box and papers?
It helps, because papers make the year and the version traceable. At some brands that matters more than at others; at Patek Philippe, for instance, it weighs heavily.
A condition it is not. We buy every brand, with or without box and papers.
I have several watches from different brands.
Send them in a single request, with a few photos of each watch. Then we assess them together and you hear in one go where we come out.
With an estate or a collection that is often more practical than offering them one by one.
Do you sell these brands too?
We sell from our own stock, and that consists of what we have bought. Which watches are here at the moment is shown in the stock.
If you are after something specific that is not listed, do get in touch. What is in stock changes, because we fill it with what we buy.
How soon do I know what my watch will fetch?
Within 24 hours of your request, every day of the week, weekends included.
You are not tied to the offer. You may set it beside an advert or another offer and do nothing with it.
Curious what your watch will fetch?
Send the brand, the model if you know it, and a few photos. Within 24 hours you hear what we offer, weekends included, and you are committed to nothing.
Every brand, any condition, with or without box and papers, and no minimum value.