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Sell a luxury watch
You can sell your luxury watch to Reuven Watches in Utrecht, with no advert and no strangers at your door. We buy every brand, with or without box and papers, and you hear what we offer within 24 hours.
- No listingwe buy ourselves, so nobody has to come round
- Within 24 hoursweekends included
- Shipped insuredat our expense, from abroad as well
You are not committed to anything. Your details stay confidential.
Four ways to sell a luxury watch
You can advertise it yourself, put it on an international platform, enter it into an auction, or sell it to a dealer. The highest return usually lies in selling it yourself, but so do the strangers at your door, the payment fraud and the shipping risk. Selling to a dealer brings in less and costs you nothing in time, effort and risk. Which of the four suits you depends on how much of the latter you want to carry.
On a watch of a few hundred euros this is not a real trade-off. On a luxury watch it is, and then it is not only about money.
What people underestimate about selling privately
An expensive advert draws viewers, and not only buyers. You let strangers into your home or you meet in a car park. Payment is the next problem: a transfer reversed after delivery, or a payment confirmation that is not genuine. And if you post it, you carry the risk until it reaches the buyer, with insurance that on an expensive watch often does not cover what you think.
Why a dealer then offers less
Because we take that risk and that time off your hands. We buy the watch, put it into our own stock and sell it ourselves afterwards, with the guarantee and the service that go with it. The difference between what you get from us and what you could ask yourself is exactly the price of that work.
What you can expect from us
An offer within 24 hours with the reasoning alongside, no minimum value, and discretion: there is no advert that can be traced back to you. You decide only once you have seen the offer.
From request to payout
Four steps, and in three of them all you do is answer. You keep the choice until the last moment.
Submit your request
Brand, model and a few photos. The form is preferable to WhatsApp, because then we have everything at once and do not have to ask.
We assess the watch
Reference, generation, condition and originality. If something is missing, we ask for it. We make no assumptions you find out about later.
An offer within 24 hours
With the reasoning alongside, so you can repeat what it is based on. Every day of the week, weekends included. No obligation.
Settled in Utrecht or remotely
You come by on the Amsterdamsestraatweg, or you send the watch insured at our expense. From abroad we arrange and pay for that too.
What sets the offer on a luxury watch?
On an expensive watch different things weigh more heavily than on a cheap one. These are the six points that move our offer, from heaviest to lightest.
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Brand and full reference
At luxury brands the reference decides which market your watch falls into, not the model. Two numbers differing by one digit can be two very different watches.
Impact on the value: Large
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The material of the case and bracelet
Steel, steel and gold, solid gold, white gold, platinum or titanium. On an expensive watch this is rarely the main point but always a factor, and in a photo the difference is not always visible.
Impact on the value: Large
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How intact the case is
Crisp edges, a clean transition between polished and brushed, no rounded lugs. At luxury brands the next buyer looks at that first, and polishing is irreversible.
Impact on the value: Large
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Completeness of the set
Box, papers, service receipts, loose links, a second strap and the tool. On an expensive watch completeness counts for more than on a cheap one.
Impact on the value: Average
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Service history and authenticity
A service at the brand itself or at a good workshop is a plus. We check authenticity ourselves and, where there is doubt, say what we see rather than leave it unsaid.
Impact on the value: Average
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Where the demand sits right now
With luxury watches demand moves by model and by year. That is why an offer from the past is no measure for today and why we name nothing in advance.
Impact on the value: Average
We name no figures and no guide prices on this page. With luxury watches, examples of the same model diverge too widely to pin a number to that would hold for yours.
Request a valuationSell it yourself, a platform, an auction or a dealer?
The four routes side by side, with what they bring in and what they cost you. Not only in money: in time, effort and risk too.
| To a dealer | Advertising it yourself | International platform | Auction | |
|---|---|---|---|---|
| When you have the money | Within a few days | Uncertain | After the sale | After the auction |
| Proceeds | Immediate and certain | Potentially the highest | High, minus costs | Uncertain, minus costs |
| Viewers or strangers | No | Yes | No | No |
| Shipping risk with you | No | Yes | Yes | Partly |
| Risk of payment fraud | No | Yes | Limited | No |
| Work for you | Send photos | Everything yourself | Listing and shipping | Consign it and wait |
No route wins on everything. If you want the maximum and have the time, the knowledge and the patience, sell it yourself. If you want it settled today with no viewers and no shipping risk, the last column is what that is for.
Almost nobody comes here first. What wins most people over is that afterwards nobody has to come round any more.
What goes wrong when you sell it yourself?
Four things we hear from customers who first advertised the watch themselves. Not scaremongering, but worth knowing before you start.
The payment gets reversed
A buyer pays, you hand over the watch, and weeks later the transfer turns out to have been reversed or the payment confirmation forged. On an expensive watch this is the most common way things go wrong, and you are usually on your own. So never hand over before the money is irrevocably in your account.
The insurance covers less than you think
Many carriers have a ceiling far below the value of a luxury watch, and some exclude jewellery and timepieces altogether. If the parcel goes missing, the loss is yours. We ship insured and pay for it ourselves, including from abroad, and the risk then does not lie with you.
The advert draws the wrong kind of attention
An expensive watch with photos and a town attached is useful information to some people. Those who come to us often name that as the reason they stopped selling privately. With us there is no advert and your details are not involved in the sale.
The watch sits on sale for months
A luxury watch does not sell quickly, and an advert that has been up a long time is read by buyers as a reason to haggle. Anyone who wants it settled therefore ends up below the offer they could have accepted at the start.
If you want to try it yourself, do. Our offer stays open and you can set it beside your own attempt; that costs you nothing and gives you a floor.
Every brand we buyCustomers who sold their watch to us
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Olivier Ecom 5 out of 5 stars -
Marco Zweep 5 out of 5 starsSuper ervaring bij Beni. Hele fijne ervaring. Kom zeker terug. Aanrader!!!
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YAROSLAV NAZAROV 5 out of 5 starsthe owner is a very professional and friendly person. quick to respond to all customer needs
A selection of three of the 50 Google reviews, quoted word for word.
Which luxury brand do you want to sell?
Each brand has its own page setting out what decides the value and which references we see most. We buy every brand, including those not listed here.
Sell your luxury watch
We buy luxury watches of every brand, in any condition and with or without papers. Below, each situation sets out how that works. If you want to try it yourself first, our offer stays open alongside your own attempt.
Sell a luxury watch in Utrecht
We are at Amsterdamsestraatweg 251 in Utrecht. On Wednesday and Thursday from 12:00 to 17:00 you can walk in without an appointment; all other days by appointment, weekends included. You put the watch on the counter and hear straight away what we have in mind.
Sell a luxury watch without an advert
We buy the watch ourselves, so there is no advert with your town attached and nobody has to come round. For many people with an expensive watch that, rather than the figure, is the real reason to sell to a dealer. We handle the onward sale without involving your details.
Sell an expensive watch without papers
We buy without box and without warranty card as well, and there is no minimum value. Papers make the year and the version traceable, and at some brands that matters more than at others, so they are worth looking for. A condition they are not.
Sell a luxury watch from abroad
You can. We ship insured and pay for that shipping, including when you send your watch from abroad. Our Chrono24 profile is international and we do business worldwide. Get in touch and we will arrange the practicalities with you.
Sell several watches or a collection
If you have more than one watch, for instance from an estate or because you are clearing out the collection, we look at the whole. Send a few photos of each watch in a single request; then we can assess them together and you do not have to do it one by one.
Sell a faulty or stopped luxury watch
We also buy what no longer runs, runs slow or has a function that does not work. Nothing is turned down in advance. Do not have the watch opened by somebody without experience of the brand, because that usually makes the outcome worse rather than better.
Sell or pawn your luxury watch?
If you would rather have the watch back, pawning is an option: you leave it as security and buy it back later. Selling is final and brings in more. The terms are on the page about pawning your watch, and we take jewellery as well.
Selling a luxury watch safely
Safe here means three things: you know who you are selling to, you know the money is there, and you carry no shipping risk. We are registered with the Dutch Chamber of Commerce under number 74208780, you are welcome to visit us in Utrecht, and shipping goes insured at our expense. There are fifty Google reviews averaging 4.8.
Would you rather talk it over before sending anything? Call or message +31 6 48488925, or email info@reuvenwatches.com. You are welcome to come by too: Amsterdamsestraatweg 251 in Utrecht, Wednesday and Thursday from 12:00 to 17:00.
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Questions about selling a luxury watch
Do I get less from a dealer than by selling it myself?
Usually yes, and that is no secret. We take the watch into our own stock, sell it ourselves and give the buyer a guarantee and service. That work and that risk are what the difference covers.
What you get in return is certainty: money within a few days, no viewers, no payment fraud and no shipping risk. If you find the offer too low, you can set it beside your own attempt; that is fine and it costs you nothing.
How soon do I get an offer?
Within 24 hours of your request, every day of the week. Weekends included.
You are not tied to the offer. You decide only once you have seen it, and if you turn it down you keep your watch.
Do you also buy without box and papers?
Yes. We buy every brand, with or without box and papers, and there is no minimum value.
Papers do make the year and the version traceable, so if they are lying about somewhere they are worth looking for. Loose links, a second strap and service receipts count too.
Do I have to come to Utrecht?
No. You can come by at Amsterdamsestraatweg 251, but it can also be done entirely remotely.
If you accept our offer, you send the watch insured at our expense. That applies when you send it from abroad as well.
Will my name appear anywhere?
No. We buy the watch ourselves and handle the onward sale without involving your details.
There is no advert that can be traced back to you and no strangers at your door. At this price level that is, for many people, the real reason to sell to a dealer.
Do you also buy several watches at once?
Yes, and it is often more practical for you. Send a few photos of each watch in a single request.
With an estate or a collection we look at the whole. You then do not have to do it one by one and hear in one go where we come out.
What if I would rather have the watch back?
Then pawning may suit you better than selling. You leave the watch as security and buy it back later; the terms are on the page about pawning a watch.
We take jewellery as well. Selling brings in more but is final, so that choice is yours.
How do I know you are trustworthy?
We are registered with the Dutch Chamber of Commerce under number 74208780 and you are welcome to visit the showroom in Utrecht. We have been a Trusted Seller on Chrono24 since 2019.
There are fifty Google reviews averaging 4.8 out of 5, and a selection is on the reviews page. The full profile is on Google.
Assessed by
Beni Reuben
Owner and valuer at Reuven Watches
Beni Reuben buys the watches Reuven Watches sells and does the valuations himself. With every offer he explains what it is based on, so you can repeat it and set it beside another opinion.
Ten years in the watch trade
More about Reuven WatchesPublished
Last updated
Further reading
Curious what we would offer for your watch?
Send the brand, the model and a few photos. Within 24 hours you hear what we offer, weekends included, and you are committed to nothing.
You are not committed to anything. Your details stay confidential.